Scaling Impact – What BIM Directors Can Learn from Perkins&Will

NXTBLD 2025 was a great meeting point for everyone interested in tech for architecture. So many great conversations, ideas, and provocations, too many for one post, so I’m sharing them in pieces. These reflections are from me, Joachim from Reope, attending on behalf of the incredible team of architects who code. We’re not a product company. We’re a partner to architectural practices and engineers who want to turn standard software into strategic infrastructure. We help you scale what works, across teams, across projects, across your firm.

So when Nick Cameron from Perkins&Will shared how his team restructured their digital group, I was all ears.

They went from seven separate teams (focused on content, training, design, innovation, etc.) to four clear streams:

• Execute
• Educate
• Elevate
• Expand

It’s smart, elegant, and more than anything, actionable. Each team isn’t just a silo of expertise, they’re focused on outcomes. Elevate helps others do better work. Expand finds new ways to bring tech into the business. Execute is the operational heartbeat. Educate supports learning at every level.

What struck me most is how aligned this is with how we work at Reope:

• We Execute by supporting project delivery both with BIM-coordinators and with powerful coordination tools.
• We Educate through hands-on workshops and internal upskilling sessions.
• We Elevate clever scripts and workflows that are stuck on one project and make them scalable across the firm.
• We Expand capabilities by helping firms extract geometry, analyze performance and apply machine learning.

Nick also raised a critical point about AI: most solutions out there focus heavily on the front-end, early concept design, image generation, marketing visuals. That’s where the wow factor is. But as he put it:

“Let’s focus more on the meat of our work: on the drawing side of things.”

Yes. That’s exactly where Reope has been working for years. Not just making generative design prettier, but helping project teams do real work better, documenting faster, coordinating smarter, and building confidence into every digital delivery.

And this is where BIM Directors come in. You’re at the center of this transformation. You can be the bridge between software and process, between people and strategy. But you can’t do it alone, and you shouldn’t have to. We’re here to help you scale your ideas and your impact.

Does this last part ring true for you? If so; get in touch!